I am on a quest to find a newspaper or publication that neatly dovetails with my Weltanschauung. I know that this is narrow-minded and that we should all constantly be reading stuff that challenges our pre-conceived notions and makes us view the world afresh. But frankly, when you are forever faced with diatribe not only challenges your beliefs but makes a mockery of them and forces the diurnal self-analysis as to whether you are going mad or not, isn’t it time to seek succour in some cleverly written articles wherein you can recognise the world as you see it and not the fantasyland we are led to believe exists outside our front door.

To this end, I have even gone as far as purchasing the Daily Telegraph! My husband, Mark Attwood, featured in this venerable rag a while back so I figured it must be half decent. Indeed there is much sensible writing in it but unfortunately the rigid adherence to anthropomorphic climate change really put me off so I think I’ll try the Socialist Worker this weekend.

One of the reasons I have not blogged in such a while is because I have found out I am expecting my fourth child so have been wandering round for the past three months in a state of exhaustion, nausea and general ennui. I don’t normally suffer any of these symptoms but am obviously experienced enough in pregnancy to recognise the symptoms and wallow in them to my heart’s content feeling little remorse for the fact that I have become an utter bore.

Part of my resolve this pregnancy is to avoid stepping foot in any filthy maternity hospital or have any patronising obstetrician tell me what I can or cannot do. No scans to tell me when I have to have my baby by or to advise termination if what is seen doesn’t conform to a graph. No inductions, fake hormones, stirrups, scalpels, forceps, protocol and other paraphernalia that characterise modern childbirth.

This birth will be like my last and totally unlike my first two – quick, quiet and unfussy, at home in a pool.

I have hired my midwife and am getting on with my ennui perfectly satisfactorily, not bothering no one.

What surprises me each time I get pregnant are the changes in state policies towards the support of our nation’s mothers. I have only been at this business five years – my children are quite close in age and yet each one has seen quite dramatic updates – the increase in maternity leave (still woefully inadequate), the introduction of paternity leave, the introduction of Child Trust Funds (which the government are now trying to scrap, given the current economic state of affairs, leaving a couple of million children with risible legacies of this ill thought-out scheme). But this latest initiative has had me in stitches (or would have done had my ennui permitted laughter). I don’t know which is more pathetic – the title of the initiative (‘Health in Pregnancy Grant’) or the pukingly cutesy URL that gives the details:

http://campaigns2.direct.gov.uk/money4mum2be/en/

See what they’re doing? Text-speak to appeal to the teenage girls this incomprehensible policy is aimed at? Or just the government being funky and in touch as usual.

Is it just me or has the word ‘mum’ taken on a rather nauseating and patronising connotation in recent years? I feel as if some civil servant one day has realised that British mothers are undervalued, ignored, misunderstood and lacking in confidence so the solution is to eradicate the word ‘mother’ and replace it by the more contemporary and empowering word ‘mum’. This gives rise to such incomprehensible gatherings as ‘mums nights out’ and baffling neologisms such as ‘mumpreneurs’. Consequently I have barred the mum word from our house and my children call me ‘mama’.

I digress. The Health in Pregnancy Grant. My midwife has just told me about this one. The gist is every woman who gets to 25 weeks’ pregnant gets a payment of £190 (tax-free) from the government to ‘help you with your wider costs in the run up to your baby’s birth’. At least that’s what is says on the website although I have been told that the aim is to get women eating healthier (hence the title). So £190 to spend on cabbage and prunes. I think we all know where the majority of that money won’t end up. Nobody gets a windfall like that and decides to empty Sainsbury’s salad rack. Some women will buy a new maternity dress, some will buy 200 packets of Benson & Hedges, some will pay off a credit card but for most it will just get swallowed up with the household bills. The nation’s mothers and the babies they deliver will be no healthier or even wealthier than before.

But get this, a quick Google search informed me that there are approximately 630,000 women a year who become pregnant. That is a staggering £119,700,000 a year (not including the administration of these grants) chucked down the pan. What if, what if, they used this money to improve the abominable state of maternity services in the UK. That money could employ another 4000 midwives, it could encourage home birth, it could fund classes to teach women about nutrition and to get rid of the culture of fear surrounding birth.

On the other hand, I suppose the money is better off in our hands, however we decide to spend it, than in the hands of our ministers… Let’s face it, if all 630,000 women said, ‘No, we don’t want this, we want improved maternity services instead’ I doubt the government would heed my advice and sort out the understaffing on maternity wards up and down the country. They’d find a better way to piss it up the wall, like investing in some ill-conceived climate change initiative or something.

I knew next to nothing about David Ogilvy until last week when Ken McCarthy paid us a visit and was intrigued by our Aga – I don’t suppose they’re easy to come by in New York. Ken then started telling us that David Ogilvy began his career, get this, selling Agas door-to-door in 1931 in Scotland. If selling the world’s most expensive cooking stove at the peak of the world’s worst financial crisis to the world’s canniest nation is not a feat of genius, then what is? Not only that, but Ogilvy proved tremendously, unbelievably successful at it. So much so that Aga commissioned him to write the sales manual.

Ken wrote to Ogilvy at his chateau in France before he died requesting a copy of this sales manual which was kindly sent. I have managed to get my hands on a copy also and it makes the most wonderful reading. If only all training manuals could contain so much erudition, wit, colour, sense and kindness then we would be a nation to be reckoned with. I will write another blog post about the manual at some point.

And so began my quest to find out more about this incredible man. I have started with Roman’s new biography on Drayton Bird’s recommendation. Drayton worked a lot with Ogilvy towards the end of his life and sold his business to Ogilvy and Mather so he would know.

I won’t recount Ogilvy’s whole life here as you can read it in Roman’s tremendous work. Suffice it to say that each chapter of this man’s extraordinary life is more bizarre and incongruous than the last. After a term spent reading History at Christchurch, Oxford on a scholarship, Ogilvy decided he would change to Medicine. This didn’t quite work out, presumably because he had never studied science and so he was sent down. Bereft, confused and penniless, he relocated, in modern parlance, to Paris where he got a job peeling potatoes at the Hotel Majestic, which just happened to be the best hotel in Paris with the best restaurant in the world. Nevertheless, he just peeled the spuds. On his first day, slouching by the sink and desultorily hacking away at a King Edward, he was clipped round the earhole by the famous chef, Pitain who screamed “What are you doing, you toad. Take pride in what you do. Stand up straight! Everything in this kitchen matters!” I rather think this piece of advice stuck with Ogilvy, so diligently did he apply himself to his work throughout his life. After a few months, he was promoted to egg-white whisking and then a few months later, he reached the apogee of his career as a chef: gilding the cuisses de grenouilles with tiny fronds of chervil to serve to no less than M. Doumer, President de la Republique. As Ogilvy placed each tiny frond on the frogs’ legs, Pitain called everyone round. Ogilvy’s knees trembled as he knew he was in for the routine public humiliation the head chef was so fond of. “Voila, mes hommes! ‘Ere we ‘ave a true chef” and he wiped a tear from his cheek. Ogilvy later referred to this as the proudest moment of his career.

After the dizzying responsibility and the heady praise for his chervil decoration, Ogilvy clearly felt there was nothing left to aspire to in the kitchen. He must also have felt that there must be easier ways to earn a crust than sweating away for 14 hours a day 7 days a week in the gastronomic equivalent of Hades. So he got the boat back to Britain and through a connection of his elder brother, landed the unenviable position with Aga as mentioned above.

Once he had written the definitive guide to selling Agas, David clearly felt that once more it was time to move on, so he went to America and became a spy. He hung around with all his other fellow spies, like David Niven, Cary Grant, Roald Dahl (!!!) (I couldn’t believe all this when I read it) and ended up being instrumental in dragging a reluctant America into the war thereby saving our skins in Europe.

Post-war, Ogilvy found himself again skint and with not much to do until a chance meeting with a likeable chap called Dr Gallup. Between the two of them, Ogilvy and Gallup came up with this novel idea that if you ask people what they want and then give it to them, you could make a fortune. The Gallup pole was born. Ogilvy thought the best place to start was Hollywood and he went there and told the producers he could guarantee their shows would sell out. He polled cinema audiences, found out that 65% of cinema goers were under 25 and not particularly well-off and told Hollywood to start making films about young, poor people.

After huge success, Ogilvy and Gallup parted ways amicably, Gallup with a bloody good business which Ogilvy had set up, run and had grown, and Ogilvy with little more than his youth and a pocket full of dreams. Oh and a Bentley. By now married with a child, he went and became a farmer living amongst the Amish community where he was welcomed, accepted and loved. All this despite driving around in a Bentley in a community whose raison d’etre is to shun modern ways of life and to this day travel by horse and cart.

It was only at the age of 38 that he set up Hewitt, Benson, Ogilvy and Mather. Ogilvy had never done any advertising in his life but within one year he made this one of the most successful advertising agencies on Madison Avenue. Here he found his true talent and his niche. The rest is history (and can be read in Roman’s book).

But what lessons can be garnered from this wonderful man’s life?

For one thing, it doesn’t matter how peripatetic your life is, your purpose in life and your true talents will make themselves known to you at some point whether you are 18, 38 or 88. Just try and be open to new experiences and don’t stick at the same old thing because you are scared to move on

Secondly, take pride in what you do however lowly, whatever type of potato you peel. If you do it to the best of your ability, it’s going to hold you in good stead somehow.

Thirdly, fourthly, fifthly…you will have to read the book to get to know this fabulously funny, eccentric and likeable genius. His whole life is an example of how humour, curiosity, consideration, open-mindedness, ballsiness and an ability to truly connect with people can enrich your life in myriad ways.